Molly-Mae extends Beauty Works Ambassadorship
Beauty Works have renewed Molly-Mae Hague's contract as Brand Ambassador, earning the social media influencer £1.4 million, growing to £1.6 million over 12 months.
Molly-Mae has collaborated with Beauty Works for almost three years. The brand benefits from the reality star's six million Instagram followers.
At the end of 2020, The Beauty Works x Molly-Mae product range saw overall sales increase by more than 65%, with new product launches including The Beauty Works x Molly-Mae Straightener Kit, The Molly-Mae Curl Kit and The Molly-Mae Waver Kit.
For Christmas, the brand is launching The Beauty Works x Molly-Mae Styler Bundle, Hair Vault and Gloss Locks Gift Set.
Commenting on Molly-Mae Hague's contract as Brand Ambassador, Beauty Works' founder, Penelope Cheshire (pictured with Molly-Mae), says:
“We are delighted that Molly-Mae has chosen to remain an Ambassador for Beauty Works; she has proved a creative, invaluable and influential collaborator and has been hugely hands-on in working with us to develop new products. We have so much to look forward to in the coming months and are thrilled that Molly-Mae will be central to our continuing vision and passion for our company. We very much look forward to continuing our successful relationship with her.”
Molly-Mae Hague adds:
“Working with Beauty Works has always been one of my favourite partnerships. They believed in me from having just 10,000 followers and being a face for their brand has always been a dream. To continue to do this for a third year now makes me feel blessed and grateful for such an incredible opportunity.”
Based in Cheadle, Penelope Cheshire founded Beauty Works Limited in July 2010, and now sells hair extensions into more than 4,000 professional salons and consumers in over 180 countries.