Wella launches in-salon demi-permanent smoothing service
Wella Professionals has introduced SmoothFiller™, a demi-permanent smoothing service that promises frizz-free hair in a single step.
This professional, in-salon smoothing treatment delivers results that can last up to three months.
Vegan and free from fragrance, silicones, and mineral oils, SmoothFiller™ has been developed to meet demand from salon clients seeking a longer term solution to frizz.
Romeu Felipe, Wella Global Ambassador (pictured), explains:
“This is the professional solution our clients have been asking for. They want softness, shine, manageability – and they want it to last. What sets SmoothFiller™ apart is its patent-pending, minimalist formulation.
"Built around just eight carefully curated ingredients, it features an effective organic acid that restructures the inside of the hair by filling protein gaps.
"Instead of breaking and re-bonding like traditional straightening systems, SmoothFiller™ gently restructures from within, leaving the hair smooth and shinier [versus untreated hair]”.
Wella Professionals
