S2 take on Scandinavian hair care range

Sachajuan hair care has appointed Sweet Squared as their exclusive distributor in the UK.

The Scandinavian brand of premium hair care was launched in 2004 by hairdressers Sacha Mitic and Juan Roselind, as a simple range of products relying on only the ingredients needed for performance.

Commenting on the partnership, Sacha Mitic, CEO and Founder of Sachajuan Haircare says: 

“Sachajuan is very excited and grateful, to be able to continue to develop the UK market together with our new distributor and partner Sweet Squared. We feel this is a perfect match as we share the same passion and values for the hair and beauty industry.  Together we know we will be able to serve the UK market more efficiently on all levels.”

Each product is named for exactly what it does, so it's easy to choose the right products, for cleansing, conditioning and treatments as a foundation for styling. 

Formulations feature the brand's Ocean Silk Technology. 

For 2019, Sachajuan has launched a Body Care collection using their patented Earth Silk Technology, formulated using Swedish ingredients.

Mark Shorrock, Head of Haircare at Sweet Squared, adds:

“It's not often you get the chance to work with passionate artist driven brands and here at Sweet Squared we are very excited at the opportunity to work with the Sachajuan team and to represent them here in the UK.  Their no-nonsense approach to premium haircare is sure to be a huge hit with our professional and specialty customers and we can't wait to get started!”

Sweet Squared are in the process of working with existing Sachajuan customers to ensure a smooth transition, and are set to release news of education and product launches in coming weeks.