Shortcut mobile hairdressing comes to UK

US mobile hairdressing and barber brand, Shortcut, is expanding into the UK through a partnership with London-based Joe & Co. and The Lounge.

Clients can now book an at-home hair cut with Joe & Co.'s hair professionals via the Shortcut app.

Shortcut Co-Founder and COO, Will Newton, explains:

“Yes people have been desperate for haircuts, but no matter where you live, there's trepidation when it comes to visiting a potentially crowded establishment. Our platform allows haircare professionals and their customers to control the environments they interact in. By partnering with retailers like Joe & Co., we aim to empower brick and mortar haircare providers and their staff to meet--and hopefully exceed--their pre-COVID revenue streams under a model that's reflective of our new reality.”

Joe Mills, owner of Joe & Co. and The Lounge, based in London's Soho, adds:

“As an industry we need to be dynamic to survive. Similar to US hair pros, our men's hairdressers have been especially impacted by COVID-19. While we are trying to get back to a new normal, it's key we respond to client demands and ensure they are getting a first-class, professional service, without affecting the classical salon structure to move the business forward. Shortcut gives our stylists the opportunity to connect with their regulars and meet new clients outside of the barbershop's walls, while allowing owners to take control, maximise their income potential, and protect the business.”