Shedid & Parrish curly hair care range launches
A new hair care collection developed specifically for curly and textured hair has been launched.
Shedid & Parrish comprises six products formulated by brand founder Jessica Parrish, who previously struggled to find natural hair products that both cared for and styled her curls.
Jessica worked to create the Shedid & Parrish line of salon quality products using only 100% natural and vegan ingredients including Shea Butter, Coconut oil, Caster Seed oil, Tara Fruit extract and Sunflower extract, amongst others. Products are formulated by an ethical manufacturing partner in South Africa.
Commenting on the launch of the Shedid & Parrish collection, founder Jessica Parrish says:
“I spent so much of my life trying many different products but failing to find ones that worked to both style and condition my hair. I wanted a natural range without a scent that could be full of good ingredients for nourishing my curls. That is why I created Shedid & Parrish – a brand that could be trusted, my own hair care range that is specifically designed to work on all curl and textured hair and does them good.”
The Shedid & Parrish collection includes Deep Cleansing Shampoo, Deep Restoring Conditioner, Leave-in Conditioner, Afro Butter, Curl Styler, and Curl Control Serum.
Sustainable product packaging includes light and re-usable aluminium bottles with screw caps as standard so that bottle pumps can be re-used and further waste is avoided.