OSMO launch heat activated straighenting complex

OSMO® Straighten UpProfessional hair brand, OSMO®, has launched a semi-permanent straightening complex, OSMO® Straighten Up.

With a featherlight Keratin-based heat activated formula, OSMO® Straighten Up adds long-lasting smoothness to hair while simultaneously protecting against thermal damage and retaining the hair's natural oils and moisture. Results last up to three days, or until the next shampoo, compressing, tightening and sealing hair strands for a sleek and smooth finish.

Commenting on the launch of Straighten Up, Adele Clarke, OSMO® Ambassador, says:

“This luxurious spray-on treatment from OSMO® is a must have product for all those clients out there who suffer from frizz. This revolutionary keratin-based spray is designed to work alongside your dryer and styling irons to provide longer lasting sleekness, whilst protecting against heat damage and retaining the hairs natural moisture balance for that knockout head turning shine. It will also help your locks repel the damp in the air, to keep that mirror finish as good as the day it was styled for at least three days - or till you next wash. An absolute necessity for unruly hair that just needs taming and calming.”

To use, spray evenly and comb through damp hair section by section avoiding the root area. Dry hair using a large barrel brush, and finish using straighteners.