OSMO launch Blonde Elevation bespoke blonde

OSMO^® has introduced the Blonde Elevation line to its Ikon portfolio of professional hair colour products.

The Blonde Elevation range enables colourists to create a bespoke blonde colour service regardless of clients' individual hair needs, including platinum or multi-tonal for light/darker tones, and working with foils, freehand open-air techniques, or balayage.

The Blonde Elevation Freehand Clay Additive with Kaolin Clay enables the hair to remain encapsulated and wet throughout the lifting process, so it's particularly ideal for balayage. 

The complete collection includes OSMO Blonde Elevation Premium Violet Lightening Powder with Bond Builder, Freehand Clay Additive with Kaolin Clay, and a Colour Additive Starter Kit along with Colour Additives in Blue, Green, Red and Violet to help counteract brassy tones.

Commenting on the launch of the new Blonde Elevation range, Lesley Stitt, OSMO Global Educator, says:

“Blonde Elevation is about creating bespoke blonde techniques for your client. The Colour Additives are cocktailed with your lightening powder and developer to help develop the tonal effect you want. The key feature of the Additives is that they contain highly concentrated pure pigment and are 100% vegan friendly. Basically, the purer the pigment, the better the result will be.”