New campaign marks hair care brand's 25th birthday

This year luxury hair care brand Alterna is celebrating its Silver Anniversary, and to mark 25 years of success is launching its “Dive into Moisture” campaign, showcasing the indulgent hydration that is one of the brand's signature benefits.

Three hero products from the brand's Caviar Anti-Aging Moisture collection have been chosen as the centrepiece of this campaign, which also aims to amplify Alterna's ocean-inspired formulation philosophy.

Alterna's three core products that will feature are Caviar Anti-Aging Replenishing Moisture Shampoo that hydrates dry hair, Caviar Anti-Aging Replenishing Moisture Conditioner that nourishes dry hair, and Caviar Anti-Aging Replenishing Moisture CC Cream, a leave-in treatment and styling cream that delivers moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV colour protection, manageability and strength in one step.

Commenting on the launch of the Dive into Moisture campaign, Alterna Haircare's General Manager, Suzanne Dawson, says:

“Since 1997, Alterna has offered an alternative to traditional luxury haircare which ignored moisture as the key to long-term hair and scalp health. We're marking our 25th anniversary with “Dive into Moisture” as a special celebration of our Caviar Anti-Aging Replenishing Moisture collection and its three core products. This trio so beautifully expresses our heritage as a pioneer in innovative hydration and skincare science inspired hair health technologies.

We are excited to embrace a future and proud to honor [sic] our hydration pioneering heritage. Our transformational hair care products have always and will always deliver an exceptional experience that is unmistakably Alterna: a truly indulgent feel and stunning results.”

Alterna Haircare