Bsset named 2026 Breakout Beauty UK winner
Men's haircare brand Bsset has been named the overall winner of Breakout Beauty UK 2026, securing a retail launch into 50 Boots stores across the UK.
Founded by Ibrahim Abusamra and Mohammed Yaqub (pictured), Bsset has been developed for curly, coily and wavy hair. Alongside its retail launch, the brand will receive gold-tier marketing and executive mentorship support, with TikTok Shop providing dedicated business development support.
Skincare brand Skingredients, founded by Jennifer Rock, also known as “The Skin Nerd”, was named runner-up and will receive a retail launch across Boots stores UK-wide alongside silver-tier marketing support.
This year also saw two Boots bonus prizes introduced for the first time. Aegles, founded by Zoe William, and personal care brand MAYAH, founded by Jessica Smith and Rebecca Heywood, will both launch within the Boots Ignite accelerator programme.
More than 300 businesses applied for this year's Breakout Beauty UK programme, with 11 brands selected for a 12-week accelerator involving clinics, workshops, masterclasses and pitch rehearsals.
Paul Finch, Breakout Beauty UK Chief Architect, says:
“This year's cohort showcased exceptional creativity, innovation and diversity and our winners were the absolute epitome of these values. Notwithstanding, our entire cohort represents the future of British beauty, creating disruptive products, defining emerging categories and building brands with global potential. We cannot wait to build on this programme and its impact for 2027."
Breakout Beauty Awards
