Eye mask launch announces brow brand's UK arrival

Irish brand Browaid^® has entered the UK market with the introduction of a new lifting and brightening hybrid brow and eye mask.

Launched in 2023 by brow expert Kim O'Sullivan, Browaid^® offers a comprehensive collection of products that treat, tint and care for brows and the delicate skin around the eye area. 

A hybrid between Korean skin care and brow care, the new Browaid^® IllumiLift Eye + Brow Hydrogel Mask has been developed in collaboration with medical and cosmetic dermatologist Professor Caitriona Ryan to deliver multi-corrective results in just 10 minutes. Thanks to a blend of ectoin, hyaluronic acid, niacinamide, caffeine, ceramides, pro vitamin B5, vtamin C, retinyl palmitate and peptides, the mask boosts skin hydration, improves elasticity, brightens and reduces puffiness, calms inflammation and strengthens the skin barrier.

Also new to the range this month is the Browaid^® multi-stroke marker, which features three micro tips to deliver multiple featherlike hair strokes in one mark. It has the finest tip head to ensure you can create a hyper realistic finish to brows by filling in sparse areas for instant volume and definition.

Browaid^®

www.browaid.co.uk