Time for your clients' New Year skincare review?
One in three women in the UK review their skincare products at least twice a year whilst another 27% carry out an annual review.
Approaching half of women say they will try up to three new skincare products in a year, while another one in four will take things further and check out between three and five.
The findings come from research on behalf of Hada Labo Tokyo skincare, and surveyed 1,000 UK women aged over 35 in September 2020.
The research also showed that seven out of ten UK women say they seek out what is best for their skin, but affordability is a major factor with 39% wanting to spend under £10 on a product, while another 32% will spend £10-20.