Sweet Squared acquires nail brands from Louella Belle


Sweet Squared are taking over the distribution, customer support and education in the UK and Ireland for professional manicure and pedicure brands Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle.

Founded by the late Lisa Crook, Louella Bella has long operated as a key distributor within the sector. The company, run today by Lisa's sons Jamie and Darren Crook, will now focus on other new opportunities.

Artistic Nail DesignCommenting on the acquisition which takes effect from 5th February, Jamie and Darren Crook say:

“We've known Sam and Sam Sweet (founders of Sweet Squared), for over 20 years and the reputation they've built within our industry is second to none. We are very confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known.

“Finally, we would like to take this opportunity to pay tribute to our late mother and founder of Louella Belle, Lisa Crook.  We know that she will be looking down, excited to watch the brands continue to grow at their new home!”

Samuel Sweet, co-founder of Sweet Squared (pictured with co-founder Samantha Sweet), adds:

"We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands.

“We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they've done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect.”

Sweet Squared

Louella Belle