Sephora launch strengthens Elemis' US presence

ElemisBritish skin brand Elemis is expanding its US presence by launching at beauty retailer Sephora.

The brand, founded more than 30 years ago, will debut in 90 of the retailer's stores across the United States and online. 

Products available through Sephora will include brand heroes Elemis Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30 and Dynamic Resurfacing Pads. In addition, a new Exclusive Collagen Health Starter Kit has been collated. 

To coincide with the launch, Elemis has devised a visual campaign aimed at educating consumers on the importance of protecting, restoring and renewing the skin's collagen.

Commenting Sean Harrington, Elemis' co-founder and CEO, says:

"We're delighted to bring our iconic British brand to Sephora consumers across the US, which follows in the footsteps of our launch into Sephora China, Southeast Asia and the UK. As leaders in modern day beauty, Sephora are true changemakers and the perfect complement to our 30 years of authority in skincare and our passionate global Elemis community. This expansion with Sephora comes with huge opportunity and a journey we are thrilled to be embarking on. This is just the beginning of a very exciting partnership."