Salon Retail Week returns to boost salon sales

Salons and spas across the globe are being invited to take part in Salon Retail Week 2019. 

The initiative is organised by salon software experts Phorest and is open to Phorest and non- Phorest salons. 

Salon Retail Week takes place from the 19th to 26th August. Participants will receive a new task sent direct to their inbox every day, crafted to encourage staff and salon managers to boost retail sales significantly. Organisers say that an increase in revenue of up to 78% in just one week may be seen. 

Julie Burgess of Leigh Sanctuary Day Spa in Leigh-on-Sea, who participated in Salon Retail Week 2018, commented: 

“I was astonished when I worked out the percentage increase!”

Marcy Lawler, of Legion Hair Studio in Pennsylvania, USA, added:

“I didn't have to do much to get my team involved in Salon Retail Week. We have our private messaging group, and so when I saw the challenge on Facebook, I posted it in the group and said, ‘Let's make this happen!' We were working on our retail anyways; it came at a perfect time.”

To participate in this year's event, visit the website.