Rock'n'Roar HOT24 cosmetics launches in UK
Swiss make-up brand Roar® Cosmetics has launched in the UK with its first product, Rock'n'Roar HOT24. The brand utilises Korean technology and takes style inspiration from the runways of Milan.
Rock'n'Roar HOT24 is available in 24 shades in matte, iridescent and metallic finishes, which can be mixed and layered to create infinite personal colour combinations. The product's water-resistant creamy texture can also be used as an eyeliner and eyebrow enhancer. Gender neutral Rock'n'Roar HOT24 is also suitable for all skin types and ages.
Embracing the latest tech, Rock'n'Roars sleek packaging includes a microchip that triggers user infor-mation such as keeping track of the lifecycle of the product. The interactive Roar® App unveils per-sonalised digital beauty services for consumers, such as a digital make-up planner, look suggestions and colour and application tutorials.
Stefania Gazzi, Key Make-up Artist at Roar® Cosmetics, says:
“Rock'n'Roar is the new must-have streamlined make-up routine that is here to switch up the game in the make-up industry, shifting the paradigm of what it means to get ready and put make-up on. Our mantra of ‘less is more' means less fuss, less frill and less time in front of the mirror with professional results.”
Roar® Cosmetics is available in the UK from Lust For Life Cosmetics (L4L Cosmetics).