Research shows UK attitudes to injectables & fillers
Sixty-seven percent of people would be open to having, or have tried, anti-wrinkle injections like Botox®.
Research was carried by Phorest Salon Software also showed that almost half (49%) say they would be open to the treatment, with 35% saying they would like to try Botox® and 14% saying they were unsure but would be curious. The survey also found that 18% have had or are currently undergoing injectable anti-wrinkle treatments, while 33% said they have never and would never try them.
In terms of fillers such as lip, cheek, jaw or chin treatments, those surveyed were less inclined to try these with 42% saying they never had and would never try fillers. Sixteen percent of participants said they have them, 19% were unsure but curious, and 21% who have never had the treatment would be open to trying.
Results from Phorest's Salon Industry Report are in contrast to the US, where 50% say they have never and would never try treatments like Botox®; 43% of those said it was because they were not at all interested. Only 15% of survey respondents in the US are currently undergoing or have tried the treatment.
Commenting on the results of Phorest's Salon Industry Report, Verna Wall, Lead Researcher at Phorest, says:
“From analysing the research, it's clear that there is a growing interest in the UK for injectable anti-wrinkle treatments, meaning now could be the perfect time for salons to break into the medi-aesthetic space. Stigma around anti-wrinkle treatments such as Botox® seems to be a thing of the past, with public reception quickly moving toward curiosity and interest instead.”
“Interestingly, of those who indicated they had not yet tried anti-wrinkle injections, 15% noted that the reason they hadn't was because they weren't sure where to go for the treatment. Other reasons for not trying include 38% of participants who considered it too expensive and 36% who felt they didn't know enough about the treatment yet. This may show a gap in the market for salons that offer genuine insights regarding the value of these treatments.”
Phorest Salon Software