QMS reveals rebrand with greener packaging
QMS Medicosmetics has revealed a total brand refresh, with the aim of connecting the individual needs of consumers regardless of their skin type, ethnicity, gender or age.
The brand's doctor-led formulations and progressive skin care protocols boast the same results-driven formulas, but with primary packaging significantly reduced by up to 50%, and secondary excessive packaging phased out. Cartons are FSC (Forest Stewardship Council) compliant, and QMS now contributes to ‘De gruener-punkt', a German scheme which supports the costs of material recycling and improving sustainability of product packaging.
The rebrand follows the recent opening of QMS's flagship counter and treatment room in Liberty London.
Rowan Hall-Farrise, Head Facialist at QMS, comments:
“The QMS product range boasts the same results-driven formulas therapists and consumers know and love, but now in new-look packaging; we're confident this refresh will help us to continue communicating effectively with our diverse and growing customer base, while providing a more premium user experience.”