Osmo launch Perma Wave for a gentle demi-wave effect

OSMO Perma Wave Extra Body Acid Wave PermFollowing customer demand, Osmo has launched its new Perma Wave Extra Body Acid Wave Perm promising consistently predictable a soft and gentle demi-wave effect and provide a stronger foundation for full-bodied blowouts.

Suitable for normal/fine and/or tinted hair, the treatment combines natural processing with intense conditioning agents that replenish hair. 

To achieve best results, Terry Longdon, OSMO Educator, offers this advice: 

“With the increase of big bouncy blow-outs – think Mob Wife and TikTok trends – more clients are looking to get that added body into their hair permanently.  We're not talking 80s tight curls here but enabling your clients to have a good foundation for longer lasting blow-dries. 

“The new perm is an unbelievable soft and gentle demi-wave effect. It's ideal for introducing a soft texture into your client's lacklustre hair that may need a stronger foundation for those full-bodied blowouts we're seeing more in the salon. 

“Don't be afraid to suggest a perm to your male clientele too – it's great to give more body and lift for them too.
“Remember, it's all about the size of the perm rods you use to get the desired curl result.  For the perfect result, ensure you develop for the full 35-minutes but ensure you're allocating a 10-minute curl pattern check throughout. Also, drop the curl rod down a size or two if a definite curl is required.”

The Osmo Ikon Perma Wave kit includes Waving Lotion, Neutraliser and Activator.