Olivia Bowen supports #StandWithSalons

Olivia Bowen Eleventh Hour BeautyOlivia Bowen is backing the #StandWithSalons campaign by Eleventh Hour Beauty, showing support to salons forced to close and freelancers unable to work during the Covid-19 crisis.

Eleventh Hour Beauty is a new online platform that helps hair and beauty businesses fill empty slots and consumers to find last-minute appointments. Launched by beauty therapist Abigail Fletcher with the support of the Prince's Trust, Eleventh Hour Beauty has attracted television personality, entrepreneur and influencer Olivia Bowen as Brand Ambassador. 

Founder Abigail is encouraging salon owners and self-employed hairdressers, beauty therapists and nail technicians to sign up to the website ready for when they reopen and start working again, to help futureproof their business. Businesses can also list ‘catch-up' appointments to keep in touch with clients during these difficult times. Consumers join for free.

Commenting on the launch of Eleventh Hour Beauty and the #StandWithSalons campaign, founder Abigail Fletcher, says:

“Whilst we are all going through this hugely difficult time we didn't want to postpone the launch of Eleventh Hour Beauty – in fact we think it's more vital than ever that we are all prepared for when the time comes to go back to work. Profits and businesses have already taken a huge hit and the last thing we need is further damage from no shows once businesses are operating again. I've launched #StandWithSalons with Olivia to ensure that we keep promoting our industry to the public and they will be ready to come back when we are.”

Eleventh Hour Beauty's launch is being backed by a full consumer PR campaign, as well as Olivia Bowen's 2.3 million Instagram followers @oliviadbowen. Salons and freelancers interested in joining Eleventh Hour Beauty are being offered an 11-week free trial, available to start once they are open/working again.