Future icons launched to mark OPI anniversary

“For 45 years, OPI has been in the business of inspiring our consumers. When I first started exploring the world of nail color [sic], I felt that it didn't offer people anything personal or relevant to their lives, with basic colors and generic, one-size-fits-all names. But I've always had an unshakeable belief in the transformative power of color, especially as a vehicle to express freedom, joy and empowerment. I wanted our consumers to have the entire rainbow at their fingertips through OPI.

“The OPIcons Collection is a celebration of this heritage. Our name, logo, iconic bottle, incredible formulas and colorful [sic] contents have become a messenger of beauty and inspiration. I love hearing about the emotional connections our shades have forged, and with this collection, we're turning to our most iconic hues to create new favourites.”