Keune continues its Next Generation Haircare relaunch


Dutch haircare brand Keune has introduced the Long & Strong collection as part of its Next Generation Haircare relaunch, which sees a complete reinvention of its Care range of 15 targeted routines.

Long & Strong has been formulated to improve elasticity, strengthen fragile strands and reduce breakage whilst also nourishing the scalp and supporting natural hair growth. 

Keune Long & Strong Super SerumThe collection comprises Strengthening Shampoo, Strengthening Conditioner, Super Serum and Densifying Leave-in Treatment which protects hair against heat up to 230°C.

Clinical trials have shown that products deliver stronger, more resilient strands and improved scalp health after just 60 days. 

Commenting on the launch of Long & Strong, Ewa Grygorowicz, Global Director of Innovation & Research at Keune, says:

“At Keune, we've spent over 100 years perfecting the science of hair. With Long & Strong, we've created a line that truly supports the biology of the hair and scalp - offering stylists a targeted solution for clients seeking strength, growth and vitality.”


Keune