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Katie Godfrey: Success isn’t Sexy!
Everyone waits to “feel motivated.” If I waited until I felt ready, I'd still be on square one. What actually moves the needle is momentum. Showing up, again and again, even when life throws something at you and you'd rather hide under the duvet.
I've been in business 16 years. I've had babies, moved countries, dealt with real life behind closed doors, and I'm still here. Not because it was easy, but because I refused to stop. That's the bit people miss when they say, “You're so lucky.” Luck? No. Hours lost, risks taken, grey hairs earned, calling it. Momentum kept me going. For me it comes down to three things: obsession, action, focus.
1. Obsession
Obsession is your deep why. Money is lovely, of course it is, but it won't drag you out of bed when everything's heavy. Your ‘why' has to be big enough to make you emotional. The impact you want, the family you're building for, the standard you're setting, the person you're becoming.
When things wobble, that's what steadies you. Write it down, put it where you'll see it daily.
2. Action
We all love learning (me included), but knowledge isn't power; execution is.
Tiny, boring steps, repeated, build ridiculous results. Five DMs. Three follow-up calls. One post that actually sells. A 20-minute sprint on the one thing that moves your revenue today.
On the worst days, you can still do something; no zero days.
3. Focus
And focus, this one's hard because entrepreneurs/business owners are idea machines. We are brilliant at starting ten things and finishing none. Focus means picking one outcome for the next 30–90 days and throwing your energy at it.
Fill the diary. Launch the course. Hire and onboard properly. When it's working, then you earn the next project. Where your focus goes, your energy flows. If it isn't serving the one thing, it waits. Repeat what works until the numbers force you to evolve.
The first year in business can feel exciting and shiny and still, half of new businesses don't make it through year one. By year five, most are gone. By ten years, only a tiny slice are still standing, and that doesn't automatically mean they're profitable.
The ones who last aren't necessarily the smartest, they're the ones who keep momentum when it's bloody hard. Bigger business, bigger problems, it doesn't magically get “easy.” You just get stronger, clearer and better at deciding.
If you want something practical, try this ‘7-Day Momentum Sprint':
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On Day 1, choose one revenue driver (bookings, enquiries, email marketing).
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Pick one daily action that influences it (ten DMs, enquiry follow ups, send an email).
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Do it for 20 minutes at the same time every day. Put you phone on flight mode and turn on your timer.
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Repeat the exact same action for seven days, no missing it, tracking your micro-wins.
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On Day 7, keep what worked and double it next week.
I'm not here for the excuses, I hear them daily: no time, no energy, this thing happened, that person quit. I've been a single mum running multiple salons, I get it. But every time you let an excuse win, you pause your own momentum. Decide you're the person who does the tiny thing today, even if it's not perfect, even if you're tired.
Be obsessed with a ‘why' that matters. Take action every single day (tiny is fine). Protect your focus like it's oxygen. Do that on repeat and you'll build the kind of momentum that carries you through the days motivation can't.
I have recorded a podcast on exactly this:
The Life Of KG; episode 207, available on any podcast station and YouTube, so give it a listen to help you more.
Katie Godfrey is an award-winning business strategist, best-selling author of
Get Off the Tools, and host of
The Life of KG podcast. She runs masterminds, events, and retreats worldwide, helping thousands of beauty, hair, and aesthetics professionals grow and scale their businesses.
