KVD reveals tattoo-inspired 24-hour mascara

KVD Beauty is introducing a new tubing mascara inspired by sleeve tattoos to wrap lashes for 24-hour wear.

Full Sleeve Long + Defined Tubing Mascara is formulated with 24H Tat-Tubing Technology and a brush that instantly creates 360° polymer sleeves around every lash. This delivers length, lift, definition and volume that won't weigh down lash curls. 

Application is clump-proof thanks to the brush's filigree-inspired bristles that grip and glide over each lash for root-to-tip coverage. Its contoured design makes precise application easy, even in the inner corners and lower lashes. 

KVD Beauty Full Sleeve Long + Defined Tubing MascaraThe formulation itself is wax-free and comprises ultra-concentrated ink-rich black pigments. Suitable for sensitive eyes, it is flake-proof, smudge-resistant and stands up to sweat and humidity. 

KVD Beauty Full Sleeve Long + Defined Tubing Mascara is easily removed with warm water without the need for strong make-up removers. 

Commenting on the launch of KVD Beauty Full Sleeve Long + Defined Tubing Mascara, Sarah Koch, Senior Vice President and General Manager at Kendo Brands (owners of KVD Beauty), says:

“With its innovative 24H Tat-Tubing Technology and easy water removal, Full Sleeve delivers the ultimate lash transformation without the fuss of traditional mascara removal methods. With lash damage due to harsh makeup removal being at the forefront of consumers' mascara concerns, Full Sleeve is a game-changer for anyone who wants extreme length and definition that lasts all day yet removes gently with just water.”

KVD Beauty