Il Makiage X Arsenal Women partner
Arsenal Women's Football Club has revealed New York-based beauty brand, Il Makiage, as its official beauty partner.
The partnership's first multi-channel marketing campaign, Focus On My Game Face, celebrates women footballers' elite talent and passion, and the impact they are having in elevating female athletes and inspiring confidence and joy in football for women and girls.
It is hoped that the partnership will promote Arsenal Women to a global audience as well as extending the influence of women's football as a whole.
Il Makiage will have a presence at the team's ground, Meadow Park, and the Emirates Stadium when Arsenal Women F.C are playing.
Commenting on the partnership with Arsenal Women F.C., Dmitri Kaplun, CEO of
Il Makiage, says:
“Arsenal Women, one of the first and most globally recognised women's football teams, is shaping the future of the sport every time they step onto the pitch. These incredible athletes personify who the Il Makiage woman is – fierce, powerful, and ground-breaking.
“We're very proud and excited to launch this partnership and the ‘Focus On My Game Face' campaign. There is no better partner to help us celebrate the power of women and focus the sports conversation on skill and elite talent.”
Juliet Slot, Chief Commercial Officer at
Arsenal, adds:
“Having the support of fantastic, like-minded partners such as Il Makiage will help us grow women's football in a sustainable way. This shows the impact the game is having around the world, and we're excited to work together to support the continued growth of Arsenal Women while showcasing to the world the power, skill, talent, and joy that permeates women's football.”
Il Makiage
