Harley Wax recognises South African distributor

Lamica Beauty Supplies Keri RacitiHarley Wax is praising the achievements of its distributor in South Africa, as the brand looks for more international partners. 

Lamica Beauty Supplies was established by Keri Raciti and her husband Riccardo in 2010 and has become one of Harley Waxing's longest-running distribution relationships.

As sole distributor in South Africa, Keri offers Harley's full range of hair removal products, accessories and consumables, along with product and skills training.

Commenting on their success, Lamica Beauty Supplies' co-founder and Harley Wax distributor, Keri Raciti, says:

“Harley gave us the space to grow our business. They have always been incredibly supportive. Peter (Knowler, Harley Waxing CEO) came along with his experience when we needed a guiding hand in those early days. Harley let us work within our means to take on the brand at that time - providing us with opportunities without any mass demands. They pushed us to take our instant passion for the brand and drive our business growth.”

Keri adds: 

“It's all about a chain reaction. I get good service from Harley, so I can provide a good service to clients. They can then offer a good service to their customers. Simple!

“Because of the exceptional quality and reliability of Harley products, day-to-day and year-to-year, I never have complaints from clients that there are product issues or unexpected results.”

After establishing the business' success with Harley Waxing, Keri was also able to develop her own range of mani-pedi products, and now Lamica Beauty Supplies offers beauty professionals in South Africa a range of items, with Harley Waxing their flagship brand. 

You can read Keri's success story in full online.

Those interested in learning more about becoming a Harley Wax international distributor, can find out more on the website