Fresha launches AI-powered appointment scheduling
Fresha has introduced a new generation of AI-driven scheduling capabilities, designed to help beauty and wellness businesses optimise bookings, streamline workflows and increase revenue in real time.
The updated platform moves beyond traditional calendar systems, using intelligent infrastructure that dynamically adapts to staffing, availability, treatment duration, processing time, pricing and client preferences. This approach reflects the operational complexity of modern salons, clinics and spas.
A key innovation is Dynamic Reassignment, which automatically redistributes flexible appointments between suitable team members. If a client wants to book a specific professional whose calendar appears full, the system can reassign an existing non-preferred booking to another team member, freeing the requested slot. Importantly, client preferences are always respected, and reassignment does not occur when a specific professional has been selected.
According to Fresha, early results show the feature can recover up to 11% of otherwise lost booking demand by improving utilisation and minimising missed opportunities.
The platform also enables businesses to manage treatment rooms and equipment independently from staff schedules through its Resources functionality. This allows salons and spas to coordinate spaces such as treatment rooms, massage beds and specialist equipment alongside staff availability.
In addition, intelligent pricing tools allow operators to apply strategies such as off-peak pricing or last-minute offers, helping to increase booking conversion and reduce gaps in the diary.
Fresha's scheduling system is designed to continuously optimise appointment flow, resource allocation and pricing in real time, supporting both independent businesses and multi-location enterprises looking to improve efficiency and revenue performance.
Fresha
