Essie launches first-of‑its-kind liquid nail patch

Essie has unveiled a new liquid nail patch designed to offer fast, discreet repair for nail breakage, snags and tears.

Drawing inspiration from liquid bandage technology, Essie Break Fix applies as a thin fluid before forming a flexible, transparent seal that blends seamlessly into the nail. While it performs best on bare nails, it can also be used over polish for quick on‑the‑go fixes and can double as a preventative strengthening treatment when applied to the nail tips.

Yasmin Dastmalchi, President of Maybelline & Essie USA, comments:

 "Consumers today are looking for solutions that feel intuitive, essential, and easily integrated into their beauty routine. At Essie, we know a nail break can instantly derail a great manicure – and even your day. 

“A single nail break can derail a great manicure.”

The vegan, formaldehyde‑free formula provides up to five days of wear and is packaged with a precision brush for mess‑free application. 

Essie

www.essie.co.uk