Electric launch Worktools hairdryer & irons

Electric have launched their Electric Worktools range, a selection of professional styling tools, with the first products to launch being a hairdryer and straightening iron. 

The Electric WT-1 Harrier Hairdryer is inspired by the RAF's Harrier Jump Jet, with power in mind. It features three heat settings (cool/warm/hot) and two speeds settings, offering the versatility to create any style. In addition, the long-life AC motor ensures fast drying, whilst significantly saving energy.

For comfort, it has an ergonomic handle and a narrow nozzle attachment to accurately aim the airflow. Its cool shot function seals the hair cuticle to set the final look for long-lasting hold and shine. 

The Electric WT-1 Harrier Hairdryer also features a graffiti and British Pop Art design. 

The Electric WT-2 Professional Straightening Iron features titanium plates for a smooth glide, and digital temperature control. It has a programmable auto shut off to prevent overheating, and dual heaters for fast heat up and consistent temperature, ranging from 80-230 degrees. 

Commenting on the launch of the Electric Worktools range, Founder and Creative Director, Mark Woolley, says: 

“Electric Professional products are created with the hairdresser and their customer in mind, always. We spoke to several session hairdressers who we work with around the world to ensure both tools are fully equipped to meet their demands and are confident that they'll become a must-use session tool and salon retail item.”