Dermalogica goes live on Escentual.com
Online beauty retailer Escentual.com has added Dermalogica skincare products to its portfolio of professional brands.
The multi-award-winning professional-grade skincare goes live today (10th August) on the Escentual website with an extensive range of products including hydrators, exfoliants, primers, masques, cleansers, toners, retinol and Vit C serums.
Dermalogica chose Escentual.com because of its vast experience of salon skincare online as well as their Cardiff-based skincare salon.
Louise Langley, Dermalogica's Head of Partnership Acceleration UK and Ireland, explains:
“We are very excited to have partnered with Escentual and Central Pharmacy. They are passionate about educating their team and their customers, which is the cornerstone of where we began at Dermalogica. Investing in their team's knowledge is key and works in complete synergy with us at Dermalogica.”
Escentual.com will support consumer choice of Dermalogica products from their website with customer education after being fully trained by Dermalogica to give expert advice to customers on how best to use the brand's products, including using Face Mapping Skin Analysis. Escentual.com will offer Instagram live tutorials of Dermalogica products, regular blog and social media posts, and one-to-one customer consultations via Zoom, which will be a first for the online beauty retailer.
Commenting on the introduction of Dermalogica to their product offering, Rakesh Aggarwal, CEO of Escentual.com, says:
“Expertise, advice and innovation are core to what we do at Escentual and so it's great to welcome Dermalogica to our portfolio.
“With skincare consultants, therapists and a salon offering professional treatments being part of our business for over 36 years, I have always been aware of the reputation of Dermalogica; its influential role in educating therapists and focus on professional products and treatments in-salon and at home. From the initial conversations over 18 months ago to the launch today on Escentual. We have been delighted by the partnership and friendship with Dermalogica, they have managed to both harness their global resources and also act collaboratively at a local and detailed level. It has been a huge pleasure working with the receptive team at Dermalogica to bring the combination of their signature concepts such as face mapping skin analysis and exciting, innovative salon heritage products to all our Escentual clients.”