Aveda’s new blow-out mist delivers 24 hours’ volume

Aveda has introduced a plant-based volumising micro-mist that defies the flattening effects of humidity and protects against heat whilst delivering up to 24 hours' fullness.

Aveda Abundant Blowout All-Over Volumizing Spray has a vegan, 98% naturally derived formula with a heat-activated botanical volumising carb complex. Creating a smooth, external coating layer around each hair fibre, rice protein effectively plumps the hair for enhanced thickness and fullness.

In addition, volume is amplified thanks to pullulan ferment which increases separation between each strand whilst cane sugar delivers hold, structure and lift to the hair.

It also features Aveda's signature aroma of 25 pure flower and plant extracts. 

Bea Carmichael, Aveda Global Educator for Hair Styling, comments: 

“I can confidently say Abundant Blowout is my new favourite styling product. This was a true collaboration between Aveda Artists and R&D to create a formula that delivers plant-derived, high-performance volumizing results with the elevated finish our guests expect. To me, Abundant Blowout is elegance in a bottle – it gives hair a designer feel and effortlessly elevates any style with softness, bounce and an air of sophistication.”

Aveda

www.aveda.co.uk