Ava Reeves: Your business is 80% energetics & 20% strategy

I want to talk to you about something most business owners never think about - energetics. I didn't either, not until I found myself running a successful training academy, with staff, students and a full calendar… yet feeling completely drained inside. 

On paper, everything looked perfect, but my body told a different story. I was exhausted, disconnected and forcing myself through days that no longer felt like mine. 

 

Most business advice tells you to focus on strategy, systems, numbers, marketing. Yes, those things matter, but if your energy is leaking, your boundaries are blurred and the joy that made you start your business in the first place has faded, no amount of strategy will make it thrive. 

Self-employed hair and beauty professionals know this feeling well. You give your all to your clients, post consistently on socials and keep your calendar full, yet something still feels off. That's because your business isn't built just on systems and structure. It's built on you! 

And that's where energetics comes in. 

When I say business is 80% energetics, I'm talking about the invisible yet powerful foundation that shapes how everything flows – your energy, presence, boundaries and clarity. These directly affect how clients experience you and whether they're drawn to your work. When your energy is aligned, your message feels magnetic and your business expands naturally. 

Think about it: have you ever agreed to something that felt off, like a date with someone you didn't find attractive? It felt heavy, forced, didn't it? Compare that to saying yes to something that feels right, the energy flows, it's easy, effortless. That's alignment and your business works the same way. 

Here's a question most people never ask themselves: You might say you want to earn a certain amount each month, but how does that figure feel for you? Don't think about logistics or overheads, just sit with it. 

That figure is your energetic cap, the level your body, mind and boundaries can currently hold. Until you expand that, you'll keep hitting invisible ceilings. So, how do you make your business 80% energetics? Start small…

Set clear boundaries

Your working hours, cancellation policy and communication all reflect how you value yourself. Boundaries don't repel people, they attract respect. 

Check in with your body

Tension, fatigue or irritability aren't “just part of the job”, they're signs you're misaligned. Taking a few intentional moments between clients makes a huge difference (as does making time for a lunch break which doesn't just consist of a coffee and a biscuit!).

Reconnect to your why

As you evolve, your “why” will too, stay connected to it. When you're clear on your mission, decisions feel lighter and more aligned.

Practice energetic hygiene (yep, that's a thing!)

Start your day with intention, decide how you want to feel. When your energy is calm, your actions flow effortlessly.  

Once your energetics are in place, the 20% strategy, pricing, marketing, systems, lands with far more ease. You'll make decisions from clarity, not fear. Because true success isn't just about doing. It's about being. 

Your energy sets the ceiling for your success. Protect it, nurture it and watch your business reflect the real, aligned, empowered you.

If you want to receive daily bite-sized insights over 30 days to help you realign your energy, simplify your business and grow with ease, just message “GROWTH” to @aligningwithava and I'll do the rest. 

With love, 

Ava x