ANP conference reveals brand's green credentials
Skincare supplement brand, Advanced Nutrition Programme, held their International Conference at Ellenborough Park in the Cotswolds recently, hosting over 40 attendees.
Delegates from Canada, Croatia, Australia, Greece, Benelux, Finland, Germany, Norway and Japan attended to learn about Advanced Nutrition Programme's marketing and sales initiatives, and digital education platforms, as well as share best practice.
The brand also revealed its journey to achieve clean label status, which focusses on rigorous quality standards of manufacturing and testing, integrity of ingredient sourcing and environmentally safe packaging.
David Alpert, Managing Director, Advanced Nutrition Programme, who pioneered the replacement of plastic pots with 100% recyclable paper-based packaging and materials, comments:
“The Advanced Nutrition Programme International Conference is integral to both sharing the global commitment to helping transform beauty from within and delivering the message that we are on a journey to clean label status which will further underpin our brand as the major competitive differentiator.”
Advanced Nutrition Programme supplements are formulated from organic ingredients where possible and are free from yeast, dairy, gluten, and artificial flavourings.
Lorraine Perretta, International Business Development Manager and Consultant Nutritionist says:
“The market for Beauty from Within is changing rapidly. Consumers are increasingly turning to brands that have clear social and environmental policies. Our international reach and growth is about providing a brand that appeals to both the heart and the mind with the highest levels of quality at the core. We are driven by innovation and a restlessness to deliver products with clear evidential results. This conference confirmed that we have international partners who are as committed to make a difference to real people's lives.”
The event also saw the presentation of 2017/18 international awards across four categories. BeautyCare Ltd of New Zealand was named 2018 Newcomer of the Year, Stogryn Sales Ltd of Canada received the award for 2017 Excellence in Growth, Helene V of Benelux was winner of 2017 Distinction in Brand Delivery, and Iredale Mineral Cosmetics was named 2017 Distributor of the Year.
Advanced Nutrition Programme products are available in the UK online, and from UK distributor, iiaa Ltd.