grüum supports global plastic recycling

Manchester-based skincare and haircare brand, grüum, is strengthening its eco credentials this new year by pledging to collect and recycle 20,000kg of plastic that would otherwise end up in our seas. 

The company is working with Plastic Bank to collect and recycle the equivalent of 1 million plastic bottles. For every product grüum sells, the company donates to Plastic Bank who in turn pay collectors in underprivileged coastal communities across the globe to gather ocean-bound plastic waste and have it responsibly recycled. Collectors are paid a premium for the materials, helping them to provide for their families and offering a route out of poverty.

Due to their donation to Plastic Bank and their use of recycled plastic in their own packaging, grüum's products are considered plastic positive. grüum were also the UK's first brand to introduce a razor recycling scheme.

Commenting on their partnership with Plastic Bank, grüum co-founder, Andy Shaw, says:

“We already sell zero-plastic products like our sustainable shampoo and conditioner bars, but we wanted to go one step further.

“By partnering with Plastic Bank it means we can offer our customers peace of mind. They know that by choosing grüum products they are reducing their plastic footprint, in terms of cosmetics anyway.”

He adds:

“As an industry, we all have a responsibility to reduce waste and recycle where we can. grüum is proud to be leading the conversation in the UK.”

Inspired by Scandinavian ideals, grüum products are suitable for all genders and ages, produced free from harmful chemicals and without excess packaging. The includes skincare, shampoos and conditioners, SPF sun care, beard and shave products including razors.