Viva Skin Clinics reveals ‘salmon sperm’ inspired serum

Viva Skin Clinics has introduced Viva X PDRN, a professional-grade regenerative skincare serum inspired by the viral ‘salmon sperm facial' trend. 

Developed by the UK-based medical aesthetics group and made in Korea, the serum combines 10,000ppm salmon-derived polynucleotides with hyaluronic acid and niacinamide. This formulation aims to support skin repair, hydration and visible rejuvenation.

Viva X PDRN is presented as a dual formulation delivered via a precision ampoule and syringe system. The formulation works to support elasticity, strengthen the skin barrier and improve tone and texture, resulting in a plumper, more radiant-looking complexion.

The product draws on the growing popularity of polynucleotide-based treatments, often associated with in-clinic regenerative procedures. By adapting this approach for topical use, Viva Skin Clinics aims to make advanced skincare technology more accessible to consumers.

Dr Rupert Critchley, Founder of Viva Skin Clinics, comments:

“For a long time, aesthetic medicine focused on correcting what we could see; lines, volume loss, pigmentation. What we're increasingly understanding is that visible ageing reflects declining skin function. Polynucleotides support fibroblast activity and collagen renewal, which helps strengthen the skin over time rather than simply disguising surface concerns. True regeneration isn't about chasing youth; it's about restoring resilience. When biology is supported, radiance follows.”