Fresha's dynamic messaging increases engagement

Booking platform Fresha has upgraded the way salon clients receive automated communications about appointments booked through the system. 

Through partnering with customer engagement platform Twilio and Google, Fresha has adopted Rich Communication Services (RCS) messaging to replace traditional SMS (Short Message Service) texts. The company report this has “resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews.”

By introducing RCS, Fresha replaced plain text messages used for appointment confirmations, reminders and post-appointment thank you messages with dynamic branded notifications featuring verified sender identities, interactive buttons and rich media.

Commenting, Jeremy Miller, Head of Product at Fresha, says: 

“We're here to make life easier for salon owners, putting their needs front and centre in everything we design.

“When messages come from a verified, recognisable Fresha brand, people engage more because they know it's genuine. That trust leads to stronger relationships and better outcomes.”

Fresha

www.fresha.com