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Expert Advice: Out of Office, Still Online
Alicia Humphreys shares how to keep your socials active while you’re on holiday.
Running a business and trying to take a well-earned break? The juggle is real. Whether you're a solo biz owner doing it all or managing a small team with staff off for the summer, it can feel impossible to step away without your socials going silent.
But here's the good news: with a bit of prep and the right tools, your business can stay visible and you can enjoy that cocktail in peace.
Here's how to make it happen:
Step 1: Batch your content like a boss
Before you switch on that out-of-office, set aside a couple of focused hours to create and plan your content in one go. Here's how to make batching a breeze:
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Pick four to six key posts to go out during your break (think behind-the-scenes, top tips, seasonal offers or feel-good posts).
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Use your go-to Canva templates to speed up the visuals.
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Write your captions in a Word doc or Notes app first – less faff, more flow!
Remember: You don't need to post every day. It's about staying visible, not burning out before your break!
Step 2: Use a scheduling tool (your new best friend)
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Once your content's ready, pop it all into a scheduler like Meta Business Suite, Metricool, Later or Planoly – whatever works for you.
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This means your posts will go out on autopilot while you're off enjoying a cheeky beachside G&T.
Bonus tip: If you've got Stories to post too, many schedulers now let you plan reminders or auto-publish!
Step 3: Set expectations (and don't feel guilty!)
If you're the main person replying to DMs or comments, let your audience know you're away and when you'll be back. You can:
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Add an auto-reply to your Instagram or Facebook inbox.
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Pin a post or pop a quick Story up before you go.
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Let your clients know via email too – it's all about clear comms.
Taking time off isn't a weakness, it's a business strength. Your energy is your most valuable resource!
Final tip: Reuse & repurpose
Now's not the time to reinvent the wheel. Got a great post from last year that still hits? Repost it with a new caption or graphic. Client review you never got round to sharing? Now's the moment!
Holiday mode & online presence? You can have both.
Taking a break doesn't mean your business disappears. With a little forward planning, your social media can keep doing its thing while you do… absolutely nothing (except maybe topping up your tan).
Alicia Humphreys is Owner of Pink Fox Socials who help salons grow their social media presence and attract new customers. Check out their socials at @pinkfoxsocials.
